Founder assessment & benchmarking
Improve your odds of being a successful founder
Spotlight is the first research-backed 360° diagnostic built exclusively for founders. Replace filtered feedback with unvarnished truth and actionable growth data, so you can make the right changes now.
Before you spend months stuck in the mud of an early stage startup learning your weakness the hard way, spend 30 minutes getting the unfiltered signal no one else can give you.
The blind spot problem
The highest leverage investment you can make is in your operational self-awareness.
Spotlight is built on a single belief: the delta between your self-perception and reality is the most expensive leak in your company.
Most founders operate for years on incomplete, filtered, or entirely absent feedback about who they actually are. They surround themselves with people who like them, creating a ceiling on honesty.
Our assessments are grounded in research across founder psychology, high-performance coaching, and organizational behavior. They're designed to surface real signal — not reassurance.
The result isn't just a score. It's a precise, honest portrait of exactly where you stand — and exactly where to focus next.
How it works
360° signal synthesized into a precise tactical roadmap.
Spotlight combines your self-assessment, respondent feedback, and our benchmark data to produce the most complete founder profile available anywhere.
Assess yourself
Complete a research backed self assessment across the domains that matter most. Specific research-backed questions. No generic surveys.
Invite your circle
Send invitations to co-founders, investors, advisors, peers, colleauges, and even close friends. They complete a matched respondent assessment.
Get your report
A synthesized debrief with benchmark comparisons and a prioritized development roadmap built from multiple layers of data and AI analysis.
Optional 1:1 debrief
If you need help determining the most important feedback and next steps, we'll happily walk through your results with you on a live call.
The assessment suite
Assessments calibrated to your exact growth stage.
From your first idea to your first exit — Spotlight has an assessment designed for exactly where you are right now.
Founder Readiness 360
Founders & aspiring buildersGet a clear eyed view of your strengths and weaknesses as a founder before you invest time and money into building the wrong thing.
The Early Builder 360
$50k to $500k revenueYou have the foundations for a real business, and solid progress. Now Identify the gaps between you and a company that begins to truly scale.
The Operator 360
$500k to $5M revenueThis assessment identifies the gaps standing between you and a business that works without your daily heroic effort.
The Executive 360
$5M to $50M revenueA precise map of where you're still the bottleneck in your business — and what has to change about how you operate to build something that scales far beyond your direct influence.
Founder Feedback
Early signal from the front lines.
I know my self as a founder much better now... I didn't know what I didn't know, and this helped me see it.
I wish I had this six months ago. Knowing what I know now, I would've made some different decisions.
I was skeptical when I started, and now I'm quite impressed. I got feedback I cannot imagine I would've ever gotten any other way.
Brutally honest and clear. Took me some time to process my report but this is exactly what I needed to hear.
Most 360s are fluffy corporate theater. This was tactical and precise.
It was eye opening to see how massively I was overestimating my ability to fundraise. I now know exactly what I need to work on.
Being a solo founder right now, I don't get a lot of feedback day to day. Seeing my report has been a game changer.
I was right on with my strengths, but so wrong about some of my weaknesses. This has been very eye opening and helpful.
I know my self as a founder much better now... I didn't know what I didn't know, and this helped me see it.
I wish I had this six months ago. Knowing what I know now, I would've made some different decisions.
I was skeptical when I started, and now I'm quite impressed. I got feedback I cannot imagine I would've ever gotten any other way.
Brutally honest and clear. Took me some time to process my report but this is exactly what I needed to hear.
Most 360s are fluffy corporate theater. This was tactical and precise.
It was eye opening to see how massively I was overestimating my ability to fundraise. I now know exactly what I need to work on.
Being a solo founder right now, I don't get a lot of feedback day to day. Seeing my report has been a game changer.
I was right on with my strengths, but so wrong about some of my weaknesses. This has been very eye opening and helpful.